The Web is undergoing changes at an unprecedented pace and so are markets and businesses. Organizations in the past were satisfied with their pretty looking and content rich websites and web pages. However, it was soon understood by companies worldwide that a website was not enough. It needed to be promoted! Websites that were not well promoted eventually turned into just electronic brochures and cost centers delivering no real value. Soon the quest for targeted traffic began and slowly companies started looking for Internet marketing tools and media.

Obviously, there is no better medium in the world than promotions on search engines like Google, Yahoo, MSN and AltaVista. The traffic that these search engines generate in a month is probably equal to a whole country’s population! The business potential of search engine promotions is unimaginable. However, is being registered with leading search engines enough? What if your rank on important keywords gets you on the 700 th page on search results? Needless to say, being present on the first 2-3 pages on critical keywords for your business is essential to harness the true power of the Web (World Wide Web). Here you step into the realm of Search Engine Optimization (or SEO) and Search Engine Rankings.

SEO or search engine optimization is a long-drawn, knowledge and manpower intensive process of promoting websites on leading search engines and directory listings. It is an amalgamated technique involving detailed programming, creative standards, content management, search engine analysis, web crawler analysis, manual submissions and traffic and rank analytics. Expert Solutions boasts of a super specialization in search engine optimization and search engine promotions offering guaranteed search engine ranking services to our Clients.

The key steps followed during and after the implementation of an SEO exercise are broadly as follows-

• Website and web pages audit.

• Target market identification in coordination with the client.

• Keywords or key phrases suggestions and finalization (Using various proprietary & Internet tools).

• Selection and focus plan of various global and regional search engines and directories.

• Web pages optimization based on over 250 SEO compliance rules (content, design, programming code and architectural optimization).

• Web crawler and BOT analysis.

• Strategic submissions to hundreds of search engines, directories and web blogs.

• Search engine listing follow-up and outcome-based reengineering.

• Implementation of maintenance drill and submission scheduler.

• Ongoing reporting and web/traffic/SEO analytics.